Firstly I decided to model the wheels for my car. I had already gathered loads of reference which included wheels from the car I’m making. I am using 3dsMax 2014 as this is the modelling program I'm most familiar with.
For the next bit I modeled one of these and used array again around the center piece.
Now for the main rim piece, I created a cylinder, deleted the end and started creating the lips. And added some edge loops of course.
Here’s the finished highpoly rim. The car I’m making has rear rims that are deep dish so I will have to make a separate model for that.